Latino News Network and El Tri Online announce content partnership to tackle demand for Mexican soccer in United States


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April 1, 2021 

The Latino News Network and El Tri Online are pleased to announce a new partnership that celebrates the passion of Hispanic-Latino fans. 

The collaboration between LNN and ETO will give greater visibility to news coverage and storytelling where sport and culture meet. The alliance will create significant exposure to the northeast region of Mexican soccer and latino soccer athletes to an area that lacks this much needed coverage. After all, Liga MX continues to be the most watched soccer league in the United States, with a total TV audience of nearly 200 million more than MLS. 

Joe Rodriguez, Head of Content for El Tri Online, formulated, “It’s no secret that love continues to grow for the sport and the visibility rate of Liga MX in CONCACAF. Although there is a division between teams, we believe the sport is a great unifier, especially for our Latino fans who, until ETO, didn’t have a platform dedicated to Mexican soccer storytelling by Latinos for Latinos in topics that are dear to our hearts. We’re excited to connect with LNN community members in new and exciting ways.”

While a relatively young digital media company, ETO has made enormous strides in making a name for itself in a short period. As its name indicates, El Tri Online focuses on Mexican National team and Mexican Soccer. Unlike other sports media, ETO goes beyond statistics, and into the heart, culture, and passion for the game, by its players and fans.

The content is presented mainly in English or Spanglish, reflecting most US Hispanics, an underserved audience on all media platforms. As the only English language, news, information and entertainment outlets dedicated to Hispanics / Latinos in New England, LNN shares ETO’s mission.

LNN’s publisher and executive editor Hugo Balta shares the enthusiasm for the partnership. “El Tri Online’s dynamic and creative storytelling has helped its growth rate tremendously. You do not achieve this feat without creating content that is inclusive and reflects Hispanic / Latin American experience in the U.S. These cultural nuances are extraordinary, and we are excited to work with a team that “gets it” like ETO. “

The partnership will emphasize ETO content that goes beyond storied soccer franchises and includes Latino and Hispanic stars who are increasingly in the spotlight. For ETO’s most recent interview with Club América legend Luis Roberto Alves “Zague”, visit here


About El Tri Online

El Tri Online (ETO) produces Mexican Soccer content to serve bilingual-speaking soccer fans. ETO is a multi-platform producer allowing for the execution of a multifaceted business that offers production services, advertising platforms, digital editing, and is also home to “El Mexican Soccer Podcast,” a bi-weekly online soccer show filled with top-notch soccer guests and thought-provoking personalities. El Tri Online is a premier destination for fans of the Mexican National Team, Liga MX, and their players. For more information about El Tri Online as well as amazing bilingual coverage and content, please visit and its respective social media account destinations.

About Latino News Network

The award-winning online news source Latino News Network is owned and led by nationally recognized journalists and media advocate Hugo Balta. Balta serves as publisher for,, and, three online sites created by the Latino News Network to provide professional, journalistic coverage for and about Connecticut, Massachusetts, and New Hampshire Latino populations. Latino News Network outlets include multimedia reporting and partnerships that promote similar focused strategies. Follow the exclusive English-speaking online news sources for New England Latinos here: @CTLatinoNews, @MALatinoNews and @NHLatinoNews.

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